how to get video to Google Android?

Hi, i have recently purchased a new Google Android and i would like to copy a couple of videos to it.
I am a complete novice at changing a various of video and audio parameters and therefore i'm looking for something that is easy to use.
I searched video converter in google and came up with any video converter which is free video converter software and seems very user-friendly, so i then downloaded it.
After installed it onto my PC, i found there is no specified profile for my device, that is to say, i still need to modify the video and audio settings, but i don't know which settings are the best for me.
Can anyone shed some light please?
Many Thanks.